How to Use Youtube Marketing Effectively?

how to use youtube marketing

“Contents that are shown visually are way more attractive than the content given to read”

Take Youtube as an example and see how the biggest brands are also entering the audio-visual platform to endorse themselves. If not endorsing, they are at least trying to register themselves into the minds of the users.

Also, the platform alone has more than 2 billion users!

Don’t just believe words, check the data showcasing a lot of information about Youtube!

  • YouTube is the second most visited site after Google and the world’s second-largest search engine
  • YouTube is also the 2nd most popular social media platform with over 1.9 bn users
  • Every minute, around 500 hours of videos are uploaded on YouTube
  • On average over 1 billion hours of YouTube videos are watched, way more than Facebook and Netflix videos combined
  • 6 out of 10 users prefers online video platforms over television
  • By 2025, almost half of the viewers under the age of 32 will not subscribe to TV Services anymore
  • Youtube can be accessed in a total of 80 different languages, this is around 95% of the total internet population
  • YouTube Go is currently available in over 130 countries
  • TrueView ads if completed by the users fully or for at least 30 seconds are 23 times more likely to visit or subscribe to the brand channel, watch more about the brand or share the video
  • Users who do not complete a TrueView ad are still 10 times more likely to take one of the actions written above
  • Searches of “How to” videos on YouTube are growing

The above-mentioned data is proof of how YouTube is becoming an asset for businesses and organizations. Keeping the same thought in mind, let us understand everything about YouTube ads and advertising!

What is YouTube advertising?

YouTube advertising is the way of advertising audio-visual content onto the platform for reaching a maximum number of users across the globe. The placement of advertising can either be made in the very beginning of the original content a user searched for, or in between or at the end of the searched content.

Advertising through YouTube definitely brings effective results to a large number of people, organizations, and businesses across the globe.

To understand the advertising part and how to advertise, let us move to the next segment of the blog explaining the types of Youtube ads you can invest in!

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Types of YouTube Ads

  • Skippable ads

  • Non-skippable ads

  • Video discovery ads

  • Discovery ads

Skippable ads

These are the ads that are played before, after, or in-between the video. Users can skip the ad with a span of 5 seconds. Being an advertiser, one pays only when the viewer chooses to keep watching the ad after those 5 seconds. The most basic length of the ad should be 12 seconds.

The payment process takes place post 30 seconds watched by the viewer or the complete watching of the advertisement or if the viewer has clicked on the given link.

Non-skippable ads

Over 70% of viewers skip ads, there are advertisers who opted for pre-roll, mid-roll ads that can’t be skipped. The non-skippable ads are effective when there is a need for wide-spread brand awareness or when one is very sure of the creativeness of the ad that can hold the audience’s attention for the whole 15 seconds or more!

Advertisers pay for non-skippable ads on every pay per impression.

Discoverable ads

Discovery ads are like the ads we see on Google’s search results page. These are the ads that are being shown alongside the organic search results and those that make sense too. Now it is up to the viewers if they want to watch the discovery ad or not.

With three lines of text along with the thumbnail, if they get clicked, they are directly sent to the video page or YouTube channel.

Non-video ads

Advertisers with less budget for the video offer them non-video ads features.

They are basically divided into two-part ads-

Display ads – They appear on the right side of the screen and include text & image, along with a CTA and link to the website

In-video overlay ads – These ads float on the top of videos or below

Now that you are aware of the types of YouTube ads and where to invest in them, it is now time to understand how to advertise your advertisement.

“The art of selling can be strategic, but the art of advertising should be creative too”

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How to advertise on YouTube

Create a YouTube channel

It is the very first beginning of the advertising. Before getting started with the advertising, you need to first have an account on two platforms- 

  • Google Ads
  • YouTube

Though this is the most basic step to get things rolled!

Uploading advertisement

Once your profile is all set, you are good to get your video live. From the given Youtube dashboard, go to the video camera icon placed at the top right corner. Clicking on it will pop with two options-

  • Upload video
  • Go live

Choose the video you want to upload. Also, you can manage your settings related to who can see your videos. There are options for the same-

  • Public
  • Unlisted
  • Private
  • Scheduled

Still not sure,
Let’s upload the ad together!

Create a new campaign

Head over to Google Ads, and start your new campaign! Choose “campaigns” from the left side of the screen.

Select your goal

Though an optional step, Google Ads still provide you a certain goal based options like-

  1.  Sales
  2.  Leads
  3.  Website traffic
  4.  Product and brand considerations
  5.  Brand awareness and reach
  6.  App promotion

Choose the campaign type

Here you are required to choose the type of campaign you want to invest in!

Select ad format

Choose how your ad will run as per the options available and goals determined.

ad format of youtube

Configure campaign

You will be running more than just a campaign. Thus, it is one of the crucial steps before proceeding. Remember, this is the last chance from where you can change the goal setting.

This is the stage where you will be naming your campaign too for accessing, adjusting the settings along with monitoring the performance.

Moving on, you will also be seeing the bidding and budget strategy for the same. You are also given the choice of making a customized configuration process. Other than that, you are free enough to decide who can see your content on the basis of-

  • Gender
  • Age
  • Parental status
  • Household income
  • Interest and habits
  • Life events
  • Previous interactions with business

Ensure you are targeting the right audience with your advertisement.

Keywords & Topics selection

This is the stage where you can see what kind of videos your advertisement will be placed on.

keywords and topics selection for youtube

Thus, make sure you are done in-depth keyword research along with gaining the knowledge of the target audience too.

Here Google Ads can help you by bringing up keyword ideas associated with your website and the services you are selling.

Each topic at this stage will have subcategories too for narrowing down the result. The entire process is made to make you reach your target audience through the advertisement you are pushing.

Paste Video and URL

Copy the ad URL link and paste it on Google Ads. The final step to your video upload.

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What are YouTube’s best practices?

Hook

To make your ad the most-watched ad that can further turn users into a lead and a lead into a final consumer- hook them! Hook your users to the very first glance, come up with something great, unique, special, horror, or anything.

Come up with something that nobody has ever thought of or seen before. Give them the reason to stay.

Here is one of the best example-

Brand before

It is generally advised to brand your product in the first 5 seconds of the advertisement as users often skip ads. Though marketers definitely want to engage their audience and want them to watch the whole video, however, this is not the case always until and unless you have invested in non-skippable ads.

Ensure that you are coming up with something that can engage users in the very go!

Stories and emotions

For making an impact, make sure you are giving users a story and connecting the same with the brand and with the users.

This is the golden chance for you to catch hold of users, show them your ideology and you are good to go!

Once you are done with it, opt for the best advertisement process, convert viewers to users and users to final consumers.

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