Spotify's Digital Campaign

How Spotify became your favourite streaming app

Spotify is a Swedish audio streaming and media services provider, launched in October 2008. The platform is owned by Spotify AB, a publicly-traded company on the New York Stock Exchange since 2018 through its holding company Spotify Technology S.A. based in Luxembourg. Spotify’s global headquarters are in Stockholm, Sweden, and corporate headquarters in New York City.

HOW IS SPOTIFY THE BIGGEST AUDIO STREAMING APP

  • Build scale through an organic & controlled go-to-market strategy.
  • Harness social platforms to increase distribution and drive network effects.
  • Disrupt existing models with new ones better aligned with consumer needs.
  • Grow users in existing and new markets.

HOW DOES SPOTIFY USE THEIR SOCIAL MEDIA

Twitter : Twitter appears to be their most active social media channel, having over 2.04 million followers.

Instagram : Spotify is mentioned more by the public on Instagram than any other social media channel.

Facebook : Customers post product reviews, share their favourite songs, playlists and new albums, plus rant about Spotify’s service.

YouTube : YouTube channel hosts 13 Playlists consisting of 175 videos, mainly featuring music videos, exclusive Spotify music sessions, interviews of music artists

SNEAK-PEAK INSIDE THE CASE STUDY

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