Red Bull is the worldwide leader in energy drinks. Forbes
estimated the company’s market value at $20 billion in
RED BULL'S MARKETING STRATEGIES
By basing its marketing and advertising approach around promoting a highenergy philosophy for the lives of its consumers, Red Bull arguably sells a way
of life rather than a simple energy drink product. This is most prevalent in the
range of extreme sporting events that it hosts and sponsors, working with
influencers in the field and sharing captivating content that inspires its target
audience to be more active and adventurous.
Red Bull continues to use traditional marketing strategies such as advertising
and public relations, but it is its content strategy that has exponentially
increased the value of the Red Bull company by building an audience of loyal
followers who rely on the products and services recommended by their brand,
not just energy drinks.
Content marketing has transformed the company in such a way that some
executives define Red Bull today as a “media company that also sells energy