Red Bull

How Red Bull became the worldwide leader ?

RED BULL

Red Bull is the worldwide leader in energy drinks. Forbes estimated the company’s market value at $20 billion in December 2019.

RED BULL'S MARKETING STRATEGIES

By basing its marketing and advertising approach around promoting a highenergy philosophy for the lives of its consumers, Red Bull arguably sells a way of life rather than a simple energy drink product. This is most prevalent in the range of extreme sporting events that it hosts and sponsors, working with influencers in the field and sharing captivating content that inspires its target audience to be more active and adventurous.
Red Bull continues to use traditional marketing strategies such as advertising and public relations, but it is its content strategy that has exponentially increased the value of the Red Bull company by building an audience of loyal followers who rely on the products and services recommended by their brand, not just energy drinks.
Content marketing has transformed the company in such a way that some executives define Red Bull today as a “media company that also sells energy drinks”.

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