Evolution of Uber

How Uber Drives Its Success Trip?

Had Travis Kalanick and Garrett Camp not failed to get a taxi in Paris on that snowy evening in 2008, Uber probably won’t have been conceived.
Uber Technologies is an American app-based transportation platform headquartered in San Francisco, California.

HOW DOES UBER USE SOCIAL MEDIA?

Uber keeps pulling rabbits out of its hat to keep its customers engaged and make the brand look dynamic.
Uber is deeply aware of its target audience and the approaches to engage with them. Uber’s content
comprises-

  •  Video content
  •  Updating Customers
  •  Repositioning Brand

Facebook : Uber’s first stop is Facebook where it has more than 20 million followers. Uber relays its deals, discounts
and new rides and riding arrangements through its Facebook account to the enormous base of followers.

Twitter: Uber has not halted at Facebook in its customer association recipe. It has 1 Million followers on Twitter. There are informational uses of Twitter.

Instagram: An Instagram account is also a must for the marketers attempting to deepen their reach. Uber’s has 1.4 Million followers on Instagram. Sometimes stories are better told in pictures.

YouTube: Uber’s Youtube account has an appreciable number of followers. As 2021 starts, there are more than 435k followers of the brand on YouTube. It has posted 1,973 videos to date which have gathered more than 471,993,314 views.

SNEAK-PEAK INSIDE THE CASE STUDY

Download the
Case Study