We are living in a world where content & privacy restrictions have become binding. Data is considered to be the oil of the 21st century and therefore it becomes essential that privacy remains sacrosanct. Due to various incidents of data theft and manipulation, it’s time to take a hard look at privacy. Every industry is affected be it digital marketing or any other.
Data privacy has become a topic of hot debate in this century and many countries have come up with laws. The laws are meant to protect data from being collected illegally and misused for a devious agenda.
So let’s take a gander at some data protection laws and content restrictions.
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If you’re starting to become a blogger, then there are a few things you must keep in mind. While using content, you need to make sure that you’re not simply copying the content. This is due to the fact, that original content is protected legally. Therefore, you can get into trouble.
Below are some points that you must consider before you start blogging.
The intent of using the content matters a lot for a blogger. A non-commercial purpose will not raise eyebrows. However, if you’re using a protected work and copying it for a commercial reason, then it’s legally wrong. The original owner of the content can file a complaint against you. The owner will not offer any flexibility.
While using content for blogging you also have to consider the nature of the content used for reference. Therefore, if you’ve used statistical data for generating the content, then it’s less likely to be legally bound. However, if you’ve copied or a ‘creative’ work like poem, art, etc., then it’ll be considered unfair use.
Research and finding the right content is painstaking while preparing a blog. That’s why most bloggers use the content of already written blogs on the internet. However, while doing so, you need to be careful to not use the entire content. You can use a small portion of the content and rephrase it to avoid plagiarism.
While copying the content you must keep in mind to be original and refrain from brand identity copying. Your use of content must not aim to dislodge the competitor as the work can be seen as unfair. You must write the content originally and try to use minimum content for the reference process.
When it comes to Intellectual Property Rights(IPR), then it’s crucial with respect to your business. You must be careful about the product that you’re pitching as to not violate the legality pertaining to it. This is the reason why a brief understanding of IPR is necessary and you must also know about its types.
IPR is related to the rights pertaining to the intangible product. It can be a literary work, design, or content you read. It has 4 types which are concisely described below.
A patent is a right and protection which is granted to an innovator. If a person comes up with an innovation, then he can legally protect it by patenting it. It gives him the right to not include other parties that can make his invention for a time period. However, he’ll have to publicly disclose after the time period.
One of the types of IPR consists of a logo or a sign. Therefore, if you want to have a particular logo for your company, that others don’t use, then registration is necessary. A trademark owner can be an individual or a business that wishes to identify itself in a unique way.
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A product that is famous for its region and specialty can be set as a geographical indicator. There are some fruits that are famous for a particular region because of their soil, weather, and other conditions. Therefore, these fruits become famous because of their place of origin.
Writing a book involves critical creativity and therefore to protect the creativity from replication, copyright comes into place. The contents of the book are legally protected from illegal copying or replication without the permission of the author.
It won’t be wrong if data is labeled as a ‘precious resource’ in this century. Therefore, it becomes crucial for us as well as the government to protect it at all costs. We can’t afford it to be misused in order to manipulate opinions.
It’s the reason why governments have introduced privacy laws that aim to protect the data of their citizens.
The law is for the sites based in California and those sites that collect the personal data of Californian residents. The law acts as a deterrence for website owners who have malicious intent of misusing personal data.
The GDP is meant for EU member states plus Ireland, Lichtenstein, Norway, and Switzerland. It gives the citizens the right to control over how their data is processed by the websites. Therefore, it acts as a firewall against websites that have mala fide intentions.
India, finally woke from its deep slumber to present a Privacy & Data Protection Bill (PDP) in 2019. It’s similar to the EU’s GDPR. The bill emphasizes the following points:
The laws mentioned above act as a shield to protect data from being misused. After the Cambridge Analytica and Facebook incident, the citizens and lawmakers, around the world, have called for stringent data protection measures. Data collection has become a boon and a bane at the same time. Therefore, making websites responsible, for their actions, is what the above-mentioned laws do.
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Things you need to keep in mind for GDPR compliance are listed in the points below. Give it a read.
Before you start dealing with your customers, you need to map the data that you process. Identify all the sectors that process personal data and check why they’re needed. Also, see that who all are authorized to access the data and process it. Check and verify their credentials. Make a dedicated team that can report directly to you that why, how, and from where the data is being collected and processed.
If you’re a company that handles the personal data of your customers, then deploy strong security measures. You need to make sure that there are no data breaches and the security protecting the data is foolproof. Your company’s reputation is at stake while dealing with sensitive data and therefore you must do everything to protect it.
Handling the personal data of users is very risky and therefore, there needs to be SOPs implemented. These SOPs will make sure that the personal data isn’t leaked and the confidentiality of the user remains sacred. A clear well-defined structure while handling data will make sure that there are no blunders!
If you’re looking to hiring B2B marketing agency that provides you with content solutions. While doing so, we keep in mind the privacy and content restrictions. Therefore, our solutions are authentic and are plagiarism-free!
We provide swift response to all your digital content challenges that you or your business faces. Therefore, contact us for forging a new partnership and we’ll take down the challenges together!
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